Wallabees have been called preppy and flimsy. We’re challenging preconceived notions of who Wallabees are made for by introducing a new line of water resistant, stain proof shoes. These extra sturdy shoes can handle the toughest of days. To prove it, we’re partnering with the Compton Cowboys who depend on sturdy shoes and also battle their own preconceived notions of what a cowboy looks like.
Three different box designs (an ode to their city, the past, and present) for the respective colorways (black, brown, dark green) plus a speciality box for the first 50 customers on opening day in select cities. The speciality box is made of wood and the handles of horseshoes. It will be filled with limited edition merch such as a leather belt buckle, a cowboy hat, an honorary Compton Cowboys member badge, and a Clarks X Cowboys fringe shirt.
The Compton Cowboys X Clarks collab will be advertised on billboards and fashion & culture sites like HYPEBEAST.
TLDR; here’s what I did
Art Direction
Design (Logo, Product, Graphic)
Copywriting